The project is an Innterconecta initiative aimed at giving a boost to the fields of Marketing, Competitive Intelligence, and Technological Surveillance, by applying Big Data technologies to process large volumes of heterogeneous public information extracted from the web (blogs, microblogging, social media, etc.). The technologies developed throughout the project cover all stages of a scalable and integrated business intelligence solution: 1) capturing public information on the web, 2) structuring the information on scalable storage systems, 3) extracting knowledge from aggregated large volumes of information, and 4) creating interactive user interfaces to visualize statistical information about the processed data.
Within CELTIC, two applications are being developed. On one hand, a technological surveillance system that automates the capture, processing, and presentation of information. On the other hand, a marketing tool is being developed that aggregates information from social media to create user profiles and build metrics that will allow the identification of influential users and specialized communities.
The project involves Indra Software Labs (as the leader), Elogia, Imaxin Software, and Saec Data
