CLEVER: Lifecycle Module

This CLEVER module is designed to manage product lifecycles and analyse events that affect commercial performance. It centralises sales history, studies the evolution of each product and generates future predictions, which are particularly useful for new products or references with limited information.

It analyses events such as stockouts, price changes, promotions and other incidents that may alter demand. It also calculates similarities between products from their sales histories, helping identify comparable patterns and use existing references to estimate the future performance of new launches.

Sales forecasting and product-event analysis
The main application is to support product decisions through the analysis of historical sales, relevant events and similarities between references. The module assesses how particular events affect demand and uses this information to improve future sales forecasts. This capability is particularly useful in industrial environments with broad catalogues, frequent launches or products with variable lifecycles, where anticipating demand, stock and commercial performance is essential for planning production and operations.

Better demand forecasting and product management
The main benefit is greater accuracy in commercial and operational planning for each product. By combining sales history, event analysis and similarity calculations, the module forecasts demand on a stronger basis, even for new products. This helps reduce stockouts, adjust prices or promotions, optimise inventory and make faster decisions on production, distribution and lifecycle management. It also supports more intelligent catalogue management based on data and real behaviour patterns.

Request a demo